Digipak research

I have decided to create the cover for a digipak which i will include in my coursework.

*A digipak is a CD and DVD pack.
*The CD will be the album of the artist and the DVD will include extra footage,
interviews, behinds-the-scenes etc. - This is similar to the latest 2 disc DVD
packs which include extra scenes and footage from the movies, plus interviews
from the actors, producer, director etc.

These are digipacks which my product could look like;


- It has many pull outs and sleeves which keeps it all together.
- It looks neat and together.

-There is a clear colour scheme which runs through the digipack.
- The pictures promote the music featured in the digipack and gives the target a feel for the product.

Storyboard

1. I want to have an establishing shot at the beginning of the video. This will set the scene and location for the video and will be relatable to the target audience because it is an urbanised location with buildings and, fences and street lights. It will also establish that the setting is
at night.




2. I want to have a shot of my actor on his own to highlight his loneliness and vulnerability. I think it will also be powerful to have the location in the background, because this will emphasis the
harshness of where he is and what he is experiencing.




3. Similar to the previous shot, i want to have the actor alone being surrounded by his location. The recycling bins are green which will contrast the colourless location of where he is. The colour will emphasis the actor as being detached from his environment. It will also expose him as being unique to his surroundings.





4. This shot will show the actor releasing some anger by kicking a door. The camera being at the bottom of the stairs will show that the actor is higher up, therefore easier to see, which will show that he is the focus and being watched.

Risk assessment

Filming Locations

I have decided to film in Hackney, East London. I am very familiar with this area because I spent some of my childhood there. I know a lot of good locations because the area varies with main roads and estates. It is a very urban area and therefore will be perfect for a Grime Video.

Hackney Road
Shoreditch Street- This area will be good to shoot because it will give a contrast from the quiet back roads. However, there wont be many shots on themain roads because he is running from the police and he will want to be kept under cover.

Dunloe Street- In this area, Jahnoi will be able to take cover under these flats when he is hiding from the police.

Pearson Street- This area will be a key place to shoot because it is hardly used. The bridge used to be part of a rail way but is now derelict. This will symbolise abreak in a link and communication in the story of the video.

Kingsland Road




Hackney Road- This road is always busy and is constantly being repaired. This could symbolise trying to mend something that is broken, in this case the friendship
between the two persons.

Pearson Street

Weymouth Terrace

Permission to use music

Kanye West- 'Diamonds From Sierra Leone'

The video is filmed in black and white. I think this is done because the song is addressing world problems. The black and white shows the diamond industry as being bad, which is bias, however it is very effective.

The image of children is powerful because they are associated with innocence, however they are being shown as parishioners in the industry and this is used to make the audience think because it is a shocking image.

There is an statue of angels in the middle of square in what looks like a country in Europe. Angel's are symbols of love, innocence and guardians. The angel image relates to the children's innocence being taken and 'frozen' as the angels are, because of the work on the diamond mines.






The artist and one of the children make a praying symbol with their hands which shows they are pleading. This shows that they feel trapped and want the problem to end.

I believe the video is about wanting to get out of the environment you are in and identifying the unfair treatment of others. I like this idea because this problem is evident within my music genre because young black people are constantly under scrutiny for negative behaviour they are accused of, and
wanting to escape this environment isn't identified enough.

Kano- 'Signs In Life'

The video is filmed at night on an estate in a flat. There are youths on bikes riding through past dim street lights. This shows it is an eerie area and it shows suspense that something is going to happen.

The image of a group of young people together symbolises unity. This seems attractive because the idea of a gang represents a brotherhood and not being isolated.

There are lots of still images of areas around the estate, other parts of London and other images such as headlines, money being exchanged, boys with hoods and prisons. These give depth to the video and show that the music is relating to images in society and exposes the culture these people are living.

I like the idea of the still images of things such as headlines because it gives the video another dimension and makes the target audience think about the issues behind what they are seeing within the video.

The England 10- 'She Likes To'

1I have chosen to look at this video because of the popular artists that are featured. They each have their own style of MCing and I was keen to see how each one was portrayed with being in the same environment.

The video starts off by showing each artist which is featured. This establishes who will be in the video, and the fast transitions sets a face pace. This keeps the audience interested.

The video is shot in a club and this is shown through the artists dancing, drinking alcohol and being surrounded by women. However when the third artist is featured, the camera shows him jumping over barriers and dodging bouncers. This could insinuate that he is under the age of 18, therefore unable to be inside a club. This is a cheeky sequence because it shows he is breaking the rules/ boundaries to get where he wants to.

The last part shows all the artists together socialising and MCing together. This shows that even thought they have had their solo parts, they are all there for the same reason and it shows they are united.

Location ideas for London

I have chosen some locations and ideas which i want my music video to conclude. It will be filmed in London, because of the video 'Feel Free' by Kano. ( http://www.youtube.com/watch?v=w07s5iMMOZ4 believe that this video works well because it has an element of mystery to it, because the streets are very quiet in some parts, which creates an eerie atmosphere.

The video will be filmed on an estate in London. This is because they are recognisable to my target audience. They are usually the poorest and most deprived areas of a city, and have heavy influence from gangs and youth groups.




The actor will be the only person featured in the video. This is because I want
him to be alone, which exposes his vulnerability and despair at the events that
had previously occured.

Kano- 'Feel Free'

At the beginning of the video, the camera dives into a book called 'London Town', (this is the title of the album which the song is from). This gives the video a fantasy like theme, because it looks as if the audience are delving into a story.

It is also filmed in black and white, which i feel is effective because it's letting the music come through and fill in the colour, therefore there is no need for colour in the video. This makes the music the central focus, instead of the video accompanying it.

The setting of the first part of the video, ( in an alley way) is dirty and dingy. This gives the video a dark and mysterious feel, because Kano is alone and it looks like it is very late at night. It also fits in with the music genre because it contains themes of anger and uncertainty. Kano is on his own for part of the video. This shows that he is reflecting on things and this shows him to be independent.

As the video progresses, an image of a piano is shown. It is being played, but no one is there. This is a mystery because it surely is impossible?

The image of the children's choir is very strong. Children symbolise innocence and happiness, but in the video they have no expression when they are singing, almost live less. This use of juxtaposition makes the audience question what they are seeing.

Kano is seen in the back of a black cab, an historical part of London's history. This establishes that the video has been filmed in London, an iconic city for business, crime and music. This statement shows that he has something to say about the capital. This is also present when the camera shows the London Eye.

The final part of the video is filmed in a church, where the children are singing. I believe the black and white is key to the themes which are brought up in the video. The song is about making a change and being free to do what you want to. The children symbolise something innocent which gets influenced by surroundings, and the church symbolises religion and how it influences many people in different ways.