Feedback from my target audience (Question 3)

On Monday 8th March, I presented my music video to a Year 12 media group of 22. I did this because the ages of the class range from 16-17, which is in the middle of my target audience age. This was also helpful because they are also media students so they know how to watch a piece and analyse it critically and look for things such as narrative, representation and media language. After showing the video three times, they each wrote down their responses.

These is some of the feedback the video recieved. I also took from photographic evidence of the written feedback i received during the session.

• 'The low angled shots show that the featured person in the video is being looked up to.'



• 'The estate as an establishing shot shows the it is an urban location, which links to the urban music genre.'





• The dark setting shows that is is night time and links in with the idea of running from the police.'
  
  
  
• 'The song reflects what is happening in the video really well. It links the type of music, the shots and the target audience.'

• 'It is obvious he is frustrated because he is kicking the door in.'
  
  
• 'The REC part gives it another dimension and it is a clear, positive effect.'



• 'He gives the impression that he has no time for crime because he is alone and not doing anything wrong.'





• 'His body language (putting his head in his hands) shows that he is in despair and is reflecting on something that has happened.'
  
  
  
• 'He seems like he wanted to get away, but the CCTV is watching him.'
  

One student wrote this on their feedback sheet;

• 'I think he should have been miming to the music.'

Miming is used in different genres of music videos, and is used in parts of Grime videos. I did not include this because my video is unconventional of the stereotype of music videos because the story of the song and the video are different to the conventional Grime videos. The artist talks about reflecting on what has happened and regularly uses ad libs like 'What the hell' or 'Lord Jesus.' This shows that he is despairing and is unsure about what is happening. I believed it was important for the audience to concentrate on what the lyrics were saying, as I took these into consideration when shooting the video. Miming would take away from the importance of what the video and music are trying to say, which is that he wants to break away from the stereotype that his age and ethnicity have, but he cannot escape being watched, and this is shown through the CCTV image.

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Question 2

How effective are your products?

- Both products are dark and have a lot of shades such as grey and black. This creates an eerie feeling and show the products to have a dark, mysterious, uneasy and 'grimey' theme.

- Both products expose the artist as being in deep through about motives because in the ancillary texts he is looking towards the camera with a look of desperation because he is trying to weigh up events in his life.

- He shows he is vulnerable when he is sitting alone holding his head and looking around. He looks uncomfortable and uneasy. The same theme is also portrayed in the ancillary texts where he is looking at the target audience. This shows him to be looking for something, but still have authority through his body language and masculinity.

Question 1

In what way does your media product use, develop or challenge forms and conventions of real media products?

Use

Video

- Fast cut tranistions at the beginning to introduce the setting and location

'Friend or Foe' Music video

'She likes to'- The England 10

- Unique features- REC. to make parts of the video seem as the audience are watching CCTV. It also gives the audience something to think about because it is making a statement.

'Friend or Foe' Music video

'I'm a hustler'- Kano

Anxcillary texts

-Simple black background, artist featured with a glimpse of colour.

'Friend or Foe' CD cover and inside

'New age grime' Album cover- Maniac

Develop

Video
-Developing a story with the artist- Evaluating previous events, releasing anger and tension and feeling trapped. This happens when he kicks the door.

'Friend or Foe' Music video

Anxcillary texts
- Urban framework and infrastructure is featured in the album cover, however I have Jahnoi attached to a wall which shows he is constantly attached and linked to his surroundings.

Friend or Foe CD front cover and inside

'No Point In Wasting Tears' album cover- Ironik

Challenge

Video

- There is no miming in the video
* When a video is done on a small budget, it looks unprofessional when miming is used because the lip sync needs to be accurate and perfect. I believe miming would have taken away the audience interaction and connection that i wanted to create with Jahnoi and no miming would allow them to watch the video and feel for the character involved, which in unconventional for video's from the music genre.

Music video

Digipak

Digipak promotional advert



CD front cover and inside





CD back cover






DVD Front cover and inside






DVD back cover

Digipak research

I have decided to create the cover for a digipak which i will include in my coursework.

*A digipak is a CD and DVD pack.
*The CD will be the album of the artist and the DVD will include extra footage,
interviews, behinds-the-scenes etc. - This is similar to the latest 2 disc DVD
packs which include extra scenes and footage from the movies, plus interviews
from the actors, producer, director etc.

These are digipacks which my product could look like;


- It has many pull outs and sleeves which keeps it all together.
- It looks neat and together.

-There is a clear colour scheme which runs through the digipack.
- The pictures promote the music featured in the digipack and gives the target a feel for the product.

Storyboard

1. I want to have an establishing shot at the beginning of the video. This will set the scene and location for the video and will be relatable to the target audience because it is an urbanised location with buildings and, fences and street lights. It will also establish that the setting is
at night.




2. I want to have a shot of my actor on his own to highlight his loneliness and vulnerability. I think it will also be powerful to have the location in the background, because this will emphasis the
harshness of where he is and what he is experiencing.




3. Similar to the previous shot, i want to have the actor alone being surrounded by his location. The recycling bins are green which will contrast the colourless location of where he is. The colour will emphasis the actor as being detached from his environment. It will also expose him as being unique to his surroundings.





4. This shot will show the actor releasing some anger by kicking a door. The camera being at the bottom of the stairs will show that the actor is higher up, therefore easier to see, which will show that he is the focus and being watched.

Risk assessment

Filming Locations

I have decided to film in Hackney, East London. I am very familiar with this area because I spent some of my childhood there. I know a lot of good locations because the area varies with main roads and estates. It is a very urban area and therefore will be perfect for a Grime Video.

Hackney Road
Shoreditch Street- This area will be good to shoot because it will give a contrast from the quiet back roads. However, there wont be many shots on themain roads because he is running from the police and he will want to be kept under cover.

Dunloe Street- In this area, Jahnoi will be able to take cover under these flats when he is hiding from the police.

Pearson Street- This area will be a key place to shoot because it is hardly used. The bridge used to be part of a rail way but is now derelict. This will symbolise abreak in a link and communication in the story of the video.

Kingsland Road




Hackney Road- This road is always busy and is constantly being repaired. This could symbolise trying to mend something that is broken, in this case the friendship
between the two persons.

Pearson Street

Weymouth Terrace

Permission to use music